Every great idea addresses a customer need, so what if you start thinking about ideas from the customer point of view?
Below is a list of customer needs and comments. Which ones resonate with you, which don’t you like or agree with? Pick a few customer needs and perhaps discuss them with colleagues or customers
How could the ABB Drives sales team address these customer needs? What if resources were unlimited? What product or services could help the business address these needs or profit from them?
When you are ready, submit any ideas you have using the button on this page
Inspiration for Customer Needs
Personalised sales materials
High-end appliance manufacturer Miele offers a 'Build your own brochure' service online. Buyers browse the site and select models to include in their own brochure. The brochure includes images, specifications, installation instructions and service information for your selected models. The system pulls together a PDF and sends it to the customer.
How could we tailor the service our customers receive?
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How could we tailor the service our customers receive?
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It just takes too long...
Often our proposal is measured against competing proposals. The first proposal to a customer already has an early advantage and some opportunity to set the frame of reference in the customer's mind.
How can we use data to capture this 'first mover advantage' every time?
How can we use data to capture this 'first mover advantage' every time?
